Cultural Determinants of Search Behaviour on Websites
نویسندگان
چکیده
Our research aims to detect the impact of various cultural variables on search behaviour. We tested our hypotheses by examining users’ navigation steps recorded in a large logfile of a widely frequented multilingual website. Results indicate that the users’ culturally determined thinking patterns are reflected in their search behaviour, mainly by the selection of search options that are used for information retrieval.
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تاریخ انتشار 2004